The way we've learned to communicate is wrong. Denizens of business, deep in the world of operations reviews, presentations and pitches, are communicating past each other, drowning in a sea of PowerPoint. It seems the general rule of corporate culture is to put that on a deck, or put some slides together. Many of you reading this will have lived through that ritual.
When giving a presentation, do you think about who you are presenting to? What’s in a good presentation? (Bullet points don’t count.) What about, how to be a better presenter? “It’s not rocket science” as Gavin says.
For a time in the 2000s, I worked as an in-house editor and writing consultant at a school of nursing, where I wrote grant proposals, edited research articles, and provided writing resources for people who didn’t train to become writers, but whose professional advancement depended on it. “Accidental writers,” I called them.