In the late 1970s, industrial designer Dieter Rams was becoming concerned by the state of the world around him – “an impenetrable confusion of forms, colors, and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: Is my design good design? Since good design cannot be accurately measured, he created the ten most important principles for what he considered was good design. Dieter Rams has gained a resurgence in recognition due to Apple’s public reverence of these principles.
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Ben Bassak is a graphic designer living in New York. He is certified in Microsoft Powerpoint and specializes in data visualization, print layout, illustration, and presentation design. Nail biting is now medically considered OCD, confirming his suspicions. You can follow him @benbassak.