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The “How will this be used” message_Image-01

Every story needs a protagonist. A hero. You would be wrong if you thought it was your product. It’s not. It’s your customer. And your product stories should describe how your products or services improve your customers' lives. That’s the “How will this be used?” message, a story that comes in two versions. The first, a modern thriller, that explains how your protagonist and product come together to solve a problem. This is the story that’s used by sales and marketing to sell what you have. The second version is science fiction, a story of the near future that has an improved version of the [user, customer, patron, passenger...] at its center. That’s the version of the story that’s used by product and engineering to build the products of the future.

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Writing tips from Kurt Vonnegut post-01

If you have an eight-year old, or know an eight-year old, you know that great storytelling doesn't come naturally. It's learned. "What did you do at school today?" We read ... and then ... played ... and then ... johnny said ... and then ... the teacher said ... and then ... so I said ... and then ...

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What type of presenter are you?
The Case For Visual Literacy

The way we've learned to communicate is wrong. Denizens of business, deep in the world of operations reviews, presentations and pitches, are communicating past each other, drowning in a sea of PowerPoint. It seems the general rule of corporate culture is to put that on a deck, or put some slides together. Many of you reading this will have lived through that ritual.

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Find out the keys to better presenting
Presenting better- webinar-01

When giving a presentation, do you think about who you are presenting to? What’s in a good presentation? (Bullet points don’t count.) What about, how to be a better presenter? “It’s not rocket science” as Gavin says.

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What are the causes of good writing?

For a time in the 2000s, I worked as an in-house editor and writing consultant at a school of nursing, where I wrote grant proposals, edited research articles, and provided writing resources for people who didn’t train to become writers, but whose professional advancement depended on it. “Accidental writers,” I called them.

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Presenter Types

“The world is built around the fact that the people who are good on their feet are the ones that get ahead…That cuts out 60% of the population.” I’m sure we’ve all felt or seen this in action at one point in our careers. In the interview below, Justin Foster talks to Gavin about how those of us who are introverts, not good on our feet, and break out in cold sweats just thinking about presenting can learn to overcome that.