Today is bad chart day. That's an unofficial, non-hallmark holiday. It happens today and every day in presentation land. Bad charts, ones that mislead, confuse, and generally make your Audience's eyes glaze
If you have an eight-year old, or know an eight-year old, you know that great storytelling doesn't come naturally. It's learned. "What did you do at school today?" We read ... and then ... played ... and then ... johnny said ... and then ... the teacher said ... and then ... so I said ... and then ...
The way we've learned to communicate is wrong. Denizens of business, deep in the world of operations reviews, presentations and pitches, are communicating past each other, drowning in a sea of PowerPoint. It seems the general rule of corporate culture is to put that on a deck, or put some slides together. Many of you reading this will have lived through that ritual.
When giving a presentation, do you think about who you are presenting to? What’s in a good presentation? (Bullet points don’t count.) What about, how to be a better presenter? “It’s not rocket science” as Gavin says.
For a time in the 2000s, I worked as an in-house editor and writing consultant at a school of nursing, where I wrote grant proposals, edited research articles, and provided writing resources for people who didn’t train to become writers, but whose professional advancement depended on it. “Accidental writers,” I called them.