Recent | Popular

What We’ve Got Here Is A Failure To Communicate

If we were left bleeding in a ditch like Cool Hand Luke, and were succinctly notified — what we’ve got here is a failure to communicate — we might all get a little better at communicating. There’s nothing like a painful lesson but, usually, that doesn’t happen. Most often, when communication breaks down, nothing happens. There is no message, just missage.

PowerPoint made me do it.

Ironically filed under Corporate Intelligence on the Wall Street Journal’s website is an article, Did PowerPoint Ruin GM? by Joseph B. White. It’s an opinion piece whose central thrust is that, “Chief Executive Mary Barra can start fixing her company’s management culture”

Stop Decking Around 7 Ways to Use PowerPoint-01-01

PowerPoint is an incredibly useful tool, but like a Swiss Army knife, it isn't applicable to all situations. If you would never build a house with a Swiss Army knife, why would you write a report in PowerPoint?

What type of presenter are you?
another 3 bad charts-01-01

Today is bad chart day. That's an unofficial, non-hallmark holiday. It happens today and every day in presentation land. Bad charts, ones that mislead, confuse, and generally make your Audience's eyes glaze

The “How will this be used” message_Image-01

Every story needs a protagonist. A hero. You would be wrong if you thought it was your product. It’s not. It’s your customer. And your product stories should describe how your products or services improve your customers' lives. That’s the “How will this be used?” message, a story that comes in two versions. The first, a modern thriller, that explains how your protagonist and product come together to solve a problem. This is the story that’s used by sales and marketing to sell what you have. The second version is science fiction, a story of the near future that has an improved version of the [user, customer, patron, passenger...] at its center. That’s the version of the story that’s used by product and engineering to build the products of the future.

Writing tips from Kurt Vonnegut post-01

If you have an eight-year old, or know an eight-year old, you know that great storytelling doesn't come naturally. It's learned. "What did you do at school today?" We read ... and then ... played ... and then ... johnny said ... and then ... the teacher said ... and then ... so I said ... and then ...